In Search of Bad Ideas – with Drew Boyd

I recently listen to a very interesting podcast produced by Drew Boyd about accepting and make the best of our bad ideas.

Who is Drew Boyd?

  • a global leader in creativity and innovation
  • international public speaker
  • award-winning author and innovation blogger
  • university professor
  • trainer of teams, businesses, and governments on how to solve tough problems to create a culture of innovation

Valuable take-aways from the podcast:

  • Usually good ideas start with bad ideas
  • You have to be able to tolerate bad ideas
  • When somebody comes with a bad idea you take a deep breath and you have to ignore the wacky part of it for just a minute and seek the single benefit that that idea delivers
  • Think about If who would want this, how would it help people
  • To Chalenge yourself to work on that bad idea and turn it into a good idea that would be beneficial
  • push the absurdity of it
  • Before evaluating an idea as being bad to ask these essential questions:
  • What criteria are we using to judge this idea as bad?
  • What makes it bad?
  • Shall we reverse the criteria?
  • To have this mindset: The bad idea has given you a gift
  • Ask yourself: What is the old part of the idea?
  • Ask yourself: What is the new part of the idea?
  • Structure imagination refers to the fact that when people use their imagination to develop their new ideas those ideas are heavily structured in predictable ways by the properties of existing categories and concepts. (Thomas Ward)
  • We don’t ideate in a vacuum but in the context of something we know
  • Every new idea has an old idea in it
  • You need a structure to repeatedly create bad ideas
  • You have to pass what you already know to get to what you don’t know yet

What Idea did you like the most and why?

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